While the once-mighty email is somewhat disregarded (incorrectly) by many businesses, it provides a wonderful opportunity to reach an existing clientele list and engage them with special offers. While abusing this form of communication can quickly earn your company email an unwanted spot in someone’s spam list, care planning and spacing of such emails can actually stimulate sales and provide a great chance to connect with previous customers.
While a simple email that ahs a general message will be a success at simply reminding your customers you exist, it will be unlikely to achieve anything more. Instead, your email should contain a specific offer that targets a pre-determined set of clients with a tailor-made offer. The subject line should have specific information about what you are offering, and the content inside should be exactly that. Don’t try to sell the product withing the email, trust your website to do that, the email’s job is to simply table an offer that is interesting enough for the user to click through.
Make sure that the offers and information provided in your email are accurate and up to date. By doing so, you will earn the trust of your clients. Not every click needs to lead to a sale, just the act of them visiting your site via your email demonstrates a growing trust that will prove invaluable in the future as you present new offers and opportunities.
Say Thank You
While every business has the primary goal of selling more of their product, it is important not to forget the importance of making your existing customers feel valued. A simple email stating the product that they purchased, along with a simple thank you message, can foster a long-lasting feel-good moment that will ensure the client is more likely to return to your store in the future. You can also use this as an opportunity to perhaps recommend associated items, such as peripherals or add-ons for their purchased product.
If you are interested in boosting your email marketing, then Northern 51 can provide you with essential digital marketing experience that can engage your clients and open new avenues for sales.